Sean Combs is a multifaceted entertainment powerhouse. As the CEO and founder of Bad Boy Worldwide Entertainment Group, the 36-year old entrepreneur oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel (Sean John Clothing), fragrances (Unforgivable, Unforgivable Woman, I Am King), restaurants (Justin's) and spirits (Ciroc Vodka).
Amidst the different branches of interest, music has always been at the heart of Combs' career. He is a recognized producer, solo artist and performer, who has produced chart-topping hit songs for music superstars including Aretha Franklin, Sting, Jennifer Lopez, Mary J. Blige, Janet Jackson and the Notorious B.I.G. Combs has also released four multi-platinum albums and won his third Grammy Award for the #1 song "Shake Ya Tailfeather" from the Bad Boys II soundtrack, which he executive produced. In 2006, Diddy released Press Play, the anticipated follow-up, which debuted at the top of Billboard's album charts.
Combs has also won critical acclaim as an actor, appearing in Made, Carlito's Way: The Beginning and Monster's Ball on the silver screen. He has also appeared on Broadway in A Raisin in the Sun in a role that he later reprised in the Emmy-nominated ABC television adaptation, which he also executive produced.
Combs -- who has been known professionally as Puff Daddy, Puffy, P. Diddy and most recently as Diddy, among other names -- also translated his success to television. He and MTV have long shared a special relationship that began with his music videos and show-stopping performances at the MTV Video Music Awards. In 2003, Diddy teamed up with MTV to find the next big hip-hop group with Making the Band II which aired for three seasons and created the group Da Band. A new installment, Making the Band III, bowed in 2005, when Combs was in search of an all-girl group that created Danity Kane. In 2007, Making the Band IV created the group Day26 and launched the solo career of Donnie Klang. Diddy's talents as a producer do not stop there, he has also produced other shows for MTV, including Run's House.
Now comes P. Diddy's Starmaker.